Compare the fully managed low-code IoT platform with the self-hosted alternative. Find out which solution fits your project best.
ThingsBoard pricing based on publicly available information as of 2025. Visit thingsboard.io for current pricing.
For small deployments with professional support
Dedicated infrastructure for scaling projects
Enterprise-grade with on-premise and SLA
Self-hosted, commercial use up to 100 devices on one server
Entry-level managed cloud
Professional managed cloud with white-label
Growing business with advanced features
Competitor pricing shown is based on publicly available information and may change. Visit their website for current pricing.
| Feature | Cloud Studio IoT | ThingsBoard |
|---|---|---|
| Hosting Model | Managed SaaS + on-premise (Elite) | Self-hosted (free for commercial use up to 100 devices on one server since 4.4), Cloud SaaS from $10/mo |
| Pricing | From EUR 100/mo (50 dev), Flex EUR 550/mo (dedicated) | Free up to 100 devices on one server (commercial use, since 4.4); Cloud $10-$1,499/mo; modular top-ups ($15/50 dev) |
| Dashboard Builder | Drag-and-drop, no code, 30 vertical templates | Widget-based, engineer-oriented, requires JS/TBEL |
| White-Label | 3-level branding, included from Flex | Available from $149/mo Pilot tier (PE only) |
| Multi-Tenancy | Native 3-level isolation (Instance > Client > Facility) | Basic in CE 4.3; advanced RBAC was PE-only (one edition from 4.4) |
| LoRaWAN Integration | 7 NS integrations, 400+ codecs (Actility, ChirpStack, TTN, Loriot, Helium) | Native in PE (ChirpStack, TTN, ThingPark, LORIOT); CE 4.3 via setup |
| Mobile App | Native Gear Studio (iOS/Android) | Web responsive only (PageSpeed mobile 68/100) |
| Notification Channels | 5 channels: email, SMS, WhatsApp, voice call, push | Email, SMS, Slack, Teams, push, web notifications |
| AI Integration | AI Copilot: natural-language queries over telemetry (GA); dashboards and device actions (beta) | Native Ollama/local LLM inference (v4.2+) |
| DevOps Overhead | None (fully managed) | Significant for self-hosted (Kafka, Zookeeper, Cassandra) |
No servers to provision, no databases to manage, no Kubernetes clusters to maintain. Cloud Studio handles all infrastructure so your team can focus on building IoT solutions.
While self-hosted ThingsBoard deployments typically take weeks to configure, secure, and optimize, Cloud Studio IoT gets you from signup to production-ready in days with pre-built templates and guided setup.
Native white-label, multi-tenancy, and partner management tools make Cloud Studio the ideal platform for system integrators who need to deploy IoT solutions for multiple customers under their own brand.
PDF · 9 pp
9-page side-by-side breakdown including feature matrix, pricing models, and the honest 'when to choose them' page.